VECTA Campaigns assesses a customer's propensity to buy products related to previous purchases. Based on these customer buying patterns, it identifies cross-sell, up-sell and switch-sell opportunities. Every new opportunity can be managed within a structured campaign, which in turn acts as a selling aid for your sales team. Alternatively, export the information to maximise the effectiveness of direct mail and email promotions.

Key Features Identify the best up-sell, cross-sell and switch-sell opportunities. Analyse 'propensity to buy' based on previous purchases. Define highly targeted and relevant marketing campaigns.