published in the Professional Builders Merchants Magazine
Vecta’s combined Sales Intelligence
& CRM solution has been used by thousands of people
on a daily basis in the building, plumbing and electrical
supply sectors since 1996. Now truly mobile, VECTA is
accessible anywhere via the cloud on Tablet and Smartphone,
as well as the more traditional PC.
to significantly improve sales effectiveness by boosting
sales team performance and customer retention, VECTA
equips every member of a sales operation with a visualisation
of accurate and relevant information - at their fingertips.
By analysing purchasing activity and trends, contact
and communication history, it instantly alerts the team
of gaps, link or up-sell opportunities and ensures every
customer interaction is optimised. And all without a
single spread sheet in sight.
PBM speaks with Jayne Hill, VECTA Brand Manager.
Q How did
you get into the industry and to your current position?
I wanted a new challenge, close to home and part-time
to be around for the school run – the part-time bit
didn’t last long! The software industry was new to me
when I joined VECTA which was in its early days – however,
I had come from a successful career within the travel
industry and the VECTA management were keen to use my
experience in business management, customer liaison,
and non-tangible selling – all very transferable skills;
my lack of technical expertise actually became a bonus
as our offering is all about the results we deliver
and ease of use.
I very quickly progressed through Operational, Customer
liaison and Sales roles which gave me an in-depth understanding
of the needs of our clients and how we could help their
businesses. Since the ownership of VECTA changed 6 years
ago we are delighted to have continued to achieve strong
and consistent growth, and our objective as a team is
to work with our customers in the way we would want
a supplier to work with us.
Q How do you feel the industry has changed in recent
The IT industry changes are constant, and so fast!
Organisations merge and that immediately changes the
ethos and operational style of the resulting business.
IT costs have reduced – great for our customers but
that means it’s vital that we show greater efficiencies.
However, I think the biggest single impact is the move
to the Cloud and Mobile devices; VECTA has always been
ahead of the game in this area by providing Cloud solutions
for the last 6-7 years. Our investment in moving to
the Cloud is validated by recent studies confirming
that Tablets have overtaken desktop PC’s this year and
will overtake Laptops in 2014 – or perhaps sooner.
Q What are the current challenges facing your company?
Having established VECTA as the market leading product
in the UK since 1996 – we are also experiencing significant
growth Overseas. Each local market creates quite specific
additional requirements for the product which we undertake
as part of VECTA’s development towards achieving a leading
global product. The challenge is also in using that
Crystal Ball to keep predicting the future. Will tablet
devices still be the premium choice in 5 years’ time
or will technology have moved on again to define the
next big trend to affect sales led businesses?
Q Which individual has influenced you most in your career?
I can think of two. Firstly, Tim Berners-Lee co-inventor
of the World Wide Web has revolutionised how business
is conducted, how we live, how software is delivered
and how I work today. On a more personal note, a previous
manager, who told me: ‘Success is not final, failure
is not fatal it’s the continuing, perseverance, honesty
and commitment that counts’. I found out later it was
a take on a Winston Churchill quote so I guess he was
an influence too!
Q What has been your biggest challenge so far?
Managing a family and a full-on job during a time
of increased competition and a tough economic climate,
it’s been fun but very challenging! Restructuring our
commercial model to SaaS and making sure our product
remains innovative, delivering in areas that our customers
don’t yet know they need, comes a close second.
Q Where do you see yourself in five years’ time?
Still at the helm of VECTA, remaining ahead of the
times and by then I will have engineered myself more
time to spend travelling!