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Effective, targeted campaigns are generated
in seconds and easily monitored using VECTA. You can
quickly identify slow sellers or cross, up and switch-sell
opportunities across your entire customer base. With
this information you can develop targeted campaigns
based on product, geography or customers, and accurately
assess effectiveness.
- Increase campaign effectiveness with highly targeted
promotions –in seconds
- Increase support for sales team by linking marketing
with sales activity
- Reduce the time and effort required to analyse
and act on selling patterns
- Monitor campaign success and activity
- improve sales mix & increase higher margin
product sales
- Anticipate customer needs and guard against 'cherry
picking'.
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